“Vitamin Water, it works for Kobe Bryant so try it!“

This was actually said by an announcer after a commercial break in today’s Finals game and after immediately rolling my eyes I did a quick search to find out that he has even more endorsements. Strangely none of them are with Tiffany’s or Jared.

If Bryant gets more deals, many will say that corporate America found him to hard to resist given his play. But what people discount, as I witnessed at Nike last month, is that Bryant might be the most well spoken star in the NBA. That too has its merits.

I’m guessing the author hasn’t met Agent Zero.